What is ASA Agent?

How does it work?

You connect your Apple Search Ads account (via API keys or an account invite), choose your apps, set a daily budget and a goal (more downloads, break even, or maximize profit). That takes about 10 minutes.

From there, the agent takes over. Twice a day it:

• Discovers keywords — runs Search Match discovery campaigns across multiple countries, finds search terms that convert, and promotes winners to exact match.
• Optimizes bids — raises bids on profitable keywords, lowers bids on expensive ones, all based on real revenue and ROAS data.
• Manages budgets — allocates spend to campaigns and countries that deliver the best return.
• Builds campaign structure — creates Discovery, Generic (exact match), and Maximize Conversions campaigns per country, with cross-negatives so campaigns don't compete with each other.

After every run, you get a detailed report explaining what changed and why — via email or Telegram.

What problems does it solve?

• Manual bid management is a grind. Checking dashboards, adjusting bids, analyzing which keywords convert — it takes hours every week. ASA Agent does this automatically, twice a day.
• Apple Search Ads is hard to set up correctly. Most developers create one or two campaigns and hope for the best. ASA Agent builds the full structure — Discovery, Generic, and MC campaigns per country with proper cross-negatives — the kind of setup agencies charge thousands for.
• Keyword discovery is slow and expensive. Finding which search terms actually convert requires testing hundreds of keywords across multiple countries. The agent runs discovery campaigns, monitors results, and promotes winners to exact-match — continuously.
• You don't have time to learn ASA. Apple Search Ads has a learning curve — campaign types, match types, negative keywords, audience targeting. With ASA Agent, you don't need to learn any of it. Set a budget and let it work.

Who is it for?

• Indie developers who want to grow their iOS app downloads without spending hours on ad management.
• Small app businesses already running Apple Search Ads but tired of manual bid optimization.
• Developers who tried ASA and it didn't work — usually because of wrong campaign setup. The agent builds the correct structure from scratch.
• Teams that can't justify hiring an agency at $2,000–$5,000/month but still want expert-level campaign management.

How is it different from other Apple Search Ads tools?

Most Apple Search Ads tools are dashboards — they show you data and let you make changes. You still do the analysis, you still decide what bids to set, you still manage keywords. They make the work easier, but the work is still yours.

ASA Agent is different. It's an autonomous agent that does the work for you. It reads your campaign data, reasons through every decision using AI (Claude by Anthropic), and executes changes — like a senior media buyer that works twice a day and never takes a day off.

Compared to agencies, ASA Agent costs a fraction of the price ($49/app/month vs. thousands per month), runs more frequently (twice daily vs. weekly check-ins), and explains every decision in plain English.

Pricing

ASA Agent costs $49/app/month for early adopters (limited spots, locked in forever) and $99/app/month at standard pricing.

Flat rate. No hidden fees. No percentage of your ad spend. Cancel anytime.