Question 1

I tried Apple Search Ads and got 0.6 ROAS. Why would this be different?

Accepted Answer

A blended 0.6 ROAS usually means some keywords are well above 1.0 and others are dragging the average down — you just can't tell which without granular tracking. ASA Agent tracks conversions at the keyword × campaign × country level, so it cuts what doesn't work and scales what does. Instead of one averaged number, you see exactly which combinations are profitable.

Question 2

How much budget do I need to start with Apple Search Ads?

Accepted Answer

You can start with as little as $100–$200/month. ASA Agent starts conservative, learns what converts for your app, and only ramps up spend on keywords that are actually profitable — so there's no risk of burning through budget fast.

Question 3

Can I use ASA Agent without installing an SDK?

Accepted Answer

Yes — you can start without the SDK using your existing attribution. ASA Agent has plug-and-play integrations with RevenueCat, Adapty, and AppsFlyer — just add a webhook. For more granular keyword-level ROAS tracking, our lightweight SDK gives you deterministic attribution. Most users start without the SDK and add it when they want sharper data.

Question 4

What is the best tool for Apple Search Ads?

Accepted Answer

ASA Agent is an AI-powered Apple Search Ads automation tool that manages your campaigns on full autopilot. Unlike dashboards where you still do the work, ASA Agent autonomously finds keywords, optimizes bids based on real ROAS, and manages budgets — twice a day, every day. Pricing starts at $49/app/month with no percentage of ad spend.

Question 5

How to automate Apple Search Ads?

Accepted Answer

You can automate Apple Search Ads with ASA Agent — an AI autopilot that handles everything from campaign creation to bid optimization. Connect your Apple Search Ads account, set a budget and goal, and the agent runs twice daily: discovering keywords, adjusting bids by ROAS, pausing underperformers, and scaling winners. No manual work required.

Question 6

Is there an AI tool for Apple Search Ads?

Accepted Answer

Yes — ASA Agent is an AI tool purpose-built for Apple Search Ads. It uses Claude (Anthropic's AI) to analyze your campaign data, reason through bid and keyword decisions, and execute changes automatically. It's not a rule-based bot — it reads your data and makes decisions like an experienced media buyer.

Question 7

How much does Apple Search Ads management cost?

Accepted Answer

ASA Agent uses simple, per-app tiered pricing based on your ad budget: Starter ($49/app/month, up to $300/mo ad spend), Growth ($99/app/month, up to $2,000/mo) and Scale ($199/app/month, up to $10,000/mo). No percentage of ad spend, no hidden fees. Apps above $10K/mo or multi-brand portfolios can book a custom Enterprise plan. Compared to agencies that charge $2,000–$5,000/month or take 15–20% of spend, it's significantly more affordable.

Question 8

Can AI optimize Apple Search Ads bids?

Accepted Answer

Absolutely. ASA Agent uses AI to optimize Apple Search Ads bids based on real revenue and ROAS data — not vanity metrics like taps or impressions. It raises bids on profitable keywords, lowers bids on underperformers, and pauses what doesn't convert. Every bid change includes a reason explaining the logic.

Question 9

Does the agent create campaigns or only manage existing ones?

Accepted Answer

Both. It creates a full campaign structure from scratch — Discovery, Generic (exact match), and Maximize Conversions campaigns per country, with cross-negatives so you don't bid against yourself. After that, it manages everything: bid adjustments, keyword discovery, budget allocation, and campaign splitting when keywords stop getting spend.

Question 10

How long does it take to set up?

Accepted Answer

About 10 minutes. Plug in your API keys, pick apps, set a budget — done. The agent takes over from there.

Question 11

Do I need to know anything about Apple Search Ads?

Accepted Answer

Zero. The agent builds everything from scratch. No need to learn the platform, read documentation, or watch tutorials. Just set a budget and let it work.

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